Whether a blog or a personal website choosing a domain name can be thoughtful as it's the most important step in establishing your brand or business. Your domain name is one of the first things someone sees, and it can create an image or insight into what your business is about if carefully selected and increase the impression of your brand or business.

A carefully selected domain name can increase your success in business and drive more traffic, while a carelessly picked domain name might hamper the growth of your business. However, there are a few rules to follow to pick a domain name that mirrors and helps your brand.

1. Keep it Short and Unique

In domain name generation, less is more, because shorter WORDS or NAMES are easier to memorize, remember and type when needed, which means users are more likely to find you. This gives you a place for high direct traffic as any user after the first time may be able to type your website directly on the browser and get information from your website without having to search google again.

When there is little to read your brand stands out EASILY. Perfect domain names should be between 2-3 words. It's very good not to exceed 3-5 words except for a special purpose.

1. Keep it Simple

Avoid the use of complicated words, symbols, and uncommon words because it may be hard for your visitors to remember after their first visit and spell correctly.

1. Include A Relevant Keyword

If the opportunity avails include a relevant keyword in your domain name to influence SEO and have your home page easily optimized for referral traffic from google and other search engines. Relevant words help users find your website in a search and recognize what you do at a glance.

You can use Keywords related to your brand or business (like “data” or “kids”), or even your city. (like “NYC”) in your domain name, and might also help you target local customers and users.

1. Branded

Your domain name should reflect your brand because it can help you stand out, gain recognition, and increase visits to your website. Avoid the use of any existing brand names or trademarks when creating your brand and domain name.

1. Your Website Name

Make sure your domain name is your brand name or an abbreviation of your full brand name or a generic form of your brand name. You can use a domain name generator like FreeDomainLookup to come up with a suitable name for your brand.

These are the five simple steps to get a unique domain name for your business. Do not waste all the time you need to build your business in trying to get the perfect domain name. There is nothing like a perfect domain name, just get something that reflects your business and move on. You can use a domain name lookup to make things easier.